Matthew 24:9
"Then you will be handed over to be persecuted and put to death, and you will be hated by all nations because of me.
You will be loved and accepted by them if you love their ways. If you don't, they will hate you because they hate the Lord Jesus Christ who is formed in you. They hate the divine nature of Christ and if you promote that they will hate you even more and not accept or include you in their company. They will only love and accept anyone who loves and practices the sinful nature of the Devil like they do. They will ostracise you when you speak against the sinful nature of the Devil which they love and cherish.It brings them profit in dollars and cents with toppings of fame and pride when they live according to the sinful nature of the Devil in them. What profit do they get by obeying Christ and everything He has commanded? They don't care actually. They ask if they will profit anything on this Earth by having the divine nature of Christ formed in them?
Matthew 24:10
"At that time many will turn away from the faith and will betray and hate each other"
When you "turn away from the faith" where do you go? You will go and join Judas Iscariot? Why Judas Iscariot, isn't he dead? Yes, you will join the dead and do the works of the dead, i.e. betray those who have the divine nature of Christ formed in them. They hate Christ our Lord, is as simple as that, because they love the sinful nature of the Devil instead. They will hate anyone who resists the sinful nature of the Devil in them. Its more pleasurable to live according to the desires and wants of the sinful nature of the Devil, they say in unison. You come against us, we will finish you off they threaten. They say this with courage because they have turned away from the faith and joined the world, in the company of thieves and robbers who love mocking our God and His Christ.